Book World Central

You can stand on a street corner with a table and use a sidekick as a look out for police or be smart and get Internet savvy.

After doing a lot of research and assessment which included getting feedback from end users readers and interviewing various marketing and branding whizkids across the globe we came to a conclusion that in today’s scenario web turns out to be the best bet for promoting our products and services and books are no different.

If you are an author or a book marketer please read on because what you are going to read in the following lines will change the way you look at your customers readers and potential clients.

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I came across a wonderful person and a fantastic concept which I could not help but share with you. I happen to come across Mr. Sridhar who manages The country book shop in Great Britain.The online operation was established in 1997, one of the first e-commerce shops in UK and complements the established brick and mortar shop housed in a unique former railway station situated in the heart of the Peak District’s countryside and has proven to be one of the most popular out-of-town bookshops in the UK.. Over 100,000 + customers have shopped with them. They list over 3 milllion titles including magazine subscriptions and board games making it the largest range of titles available from an online source in the country.

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Named one of the ten best business and management books of all time, Selling the Invisible: A Field Guide to Modern Marketing explores how markets work and how prospects for services–as distinguished from products–think. A treasury of strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including:

• Myths of Marketing: Why focus groups, value-price positioning, discount pricing, and being the best usually fail.

• The Emotion that Matters: The critical emotion that most influences your prospects–and how to deal with it.

• Four Key Forces: The vital role of vividness, focus, “anchors,” and stereotypes.

• The Effect of Effects: The importance of Halo, Cocktail Party, and Lake Wobegon Effects.

• Lessons from Unexpected Places: Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn.

Based on Harry’s twenty-five years of experience, this book delivers its wisdom with memorable and often surprising examples–from Federal Express, Citicorp and a growing Greek travel agency to Kate the babysitter, Fran Lebowitz, and the colors of oranges and lemons. Read the rest of this entry »