Book World Central

There are authors who write and then there are authors who sell. Which category of author are you? Do you just write for the sake of writing or do you write to become popular, become a literary figure, be on the best seller list and earn loads of money in royalty payments?

If you are the author who writes and falls in the second category then this blog is for you. Read on..

When you write a book if you focus upon some key issues then it becomes easy to fulfill your goals. Every time you write keep in mind the following things:
1. Who is your target reader?
2. After you finish the book how do you wish to reach them?
3. Have you done enough to promote your book?
4. Is the responsibility of promoting your book lies with the publisher only or have you decided to do some thing about it?
5. Who decides on your book cover and what content goes on the blurb?
6. Most importantly is the marketing plan for your book in place?
7. The plan to promote and publicize the book– Does it focus on question number 1?
8. what are the steps which are being taken to account for every question which has been asked so far?

Trust me most of the books which are launched by publishers fail to make a grade because publishers are in the business of publishing and follow a typical 16 week cycle for a book or if am to rephrase it the attention span of the book stays for about 16 weeks time and within that period there will be many more books which will be launched simultaneously so essentially its a ongoing process of launching several books and running publicity modules simultaneously and whether you like it or not the lion’s share of the marketing budget goes to the authors who are already well established and new authors and first time authors generally get lost in the melle which ensues.

As an author or the parent of the book its your prime responsibility to take charge of the book promotion because you are the key to success. No one knows about the book more than you do.

Editors are just the facilitators (like the facility in Microsoft word to do spell check) who like to dictate terms but there role is limited to the product development and the ultimate responsibility to sell the books remain with your marketing consultant or adviser and on you.Its the synergy between the two that results in Super authors and super brands. Choose your marketing consultant carefully and do not rely on the publishers and editors to promote your book. If you do then do not blame any one for 2000 copy sales which will happen.

Have you written a book, invested your time money , resources, compromised on your personal life when every one was having fun to get a sales of 2000 copies? And on top of this People from publishing houses will talk to you in a very convincing manner about low margins , high royalties, Bad market conditions where as the truth is that in a one billion strong market of India can easily accommodate a 10000 copies sale without even blinking your eyes. The question is how do you do it??

How do you reach out to the people who are going to buy your book? what is the strategy? and one question which must be asked from each of the editors who claim to be gods of publishing that why have they published the book at all if everything is so bad? Truth is that the market is there and growing while the publishers sit in there offices looking at manuscripts and playing god with the fate of authors, the dynamics of the market is changing.

The need is to understand that change and fulfill that demand. If you wish to know more about how to make your book a best seller..How to earn a fat cheques of royalty at least fatter than the publishers salary, how to manage your own image in the market place to enhance your own marketability feel free to write to me here and I will offer solutions to each one of you.

To all the authors I have only one suggestion: You can not choose your father but you can always choose your father-in-law. No matter who is publishing your book you can always choose who promotes it to the best of your benefit.

Keep up the writing work and we will sell your book. Its’a Promise.

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